And the ICO has the right to issue, on initiative or on request, opinions to Parliament, government, other institutions or bodies, and the public, on any issue related to the protection of personal data. The technology that is currently in use by the advertising industry has the potential to be highly privacy intrusive. The ICO is an independent body set up to uphold information rights. The UK Information Commissioner’s Office (ICO) wants the advertising industry to come up with new initiatives that address the risks of adtech, and take account of data protection requirements from the outset.
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